Though Dermot (who declined to give his last name) is originally from Ireland, he is not irked by calls for the potion. “It’s St Patrick’s Day,” said Dermot, the owner of the Abbey Tavern in the Murray Hill neighborhood of Manhattan, with a shrug. On St Patrick’s Day in New York City, however, the Irish Car Bomb is a barroom staple. “For many of us older Londoners, the ‘Irish Troubles’ were our equivalent to 9/11.” “It would be a brave and stupid person who ordered such a drink in the UK,” added Simon Difford, the longtime publisher of Class, the British bar trade magazine. “Even though there has been some long peace in Northern Ireland, we have seen a few splinters of troubles arising again recently as this year is the 100-year anniversary of the Easter uprising, so I wouldn’t imagine it being seen on bar menus today.” So yes, the name of this drink would cause offense,” said Wayne Collins, a British bartender and drinks consultant. “I remember many a time when working in Covent Garden bars, we would often be evacuated after bomb scares. As such we do not seek to support drinks such as the Irish Car Bomb.” “We have a stringent marketing code which ensures that we promote only the responsible consumption of our brands. “We are proud of the role our brands play in celebrating occasions such as St Patrick’s Day,” said Emily Hallie, a Diageo spokeswoman, in a prepared statement. “It was done to celebrate Irish families here in America.”Īlthough Diageo, the British liquor conglomerate that owns Guinness and Baileys, has no doubt profited from the cocktail’s popularity, it does not support the drink. “It wasn’t done to celebrate car bombs,” he added. “The drink gets some bad press to this day,” said Charles Oat, the Connecticut bartender who invented the drink. (So accepted is the drink on these shores that Irish Car Bomb cupcakes are popular seasonal treats.) In the US, it is consumed by feckless millions who harbor no qualms about the indelicacy of the name In the US, meanwhile, it is consumed by feckless millions who harbor no qualms about the indelicacy of the name. In 2014, a bar in Oxford, England, was compelled to rescind a promotion featuring the drink in the face of public outcry. Perhaps more than any other cocktail, the Irish Car Bomb is a drink with a split reputation dictated entirely by nationality. The drink is least popular in the UK, where many still keenly remember the violence and deaths provoked by the decades-long conflict. While the Troubles that long plagued Northern Ireland and Britain may be a distant memory to US millennials, the mere mention of the cocktail can still get some drinkers’ backs up.
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